1. Information should be placed where users anticipate to find it.
Even
when seen for the first time, a website should often be able to give
the information needed by potential and existing visitors.
Contact
details and other vital information should be positioned in the most
noticeable part of the website - like the upper right corner of the
header, which is the place where users expect to see them. In addition,
it is also wise to further emphasize such information by adding contact
details at the footer together with an online map to the location of the
site's physical store. Also, the CTA buttons, navigation menu and forms
should be placed in a clearly visible part of the website - like under
the header and at the center.
The site's user experience should be
like the exceptional service delivered by a fine dining restaurant,
where everything is given on a silver platter. Online users like to get
the information they need fast and easy. So, all vital information
should be placed where visitors anticipate to find tit.
2. The call-to-action (CTA) buttons should be emphasized.
A
website needs CTA buttons to optimize conversion rates. Even if
visitors are well-informed, they still need to be encouraged to go where
you want them to. So, there should be a CTA button on every web page.
It is important for the CTA to align with business strategy goals for
whatever reasons, like to lead them to the contact page, product and
services page, or sign-up forms.
A CTA button will be effective if
it is designed in a way that it is easy to see and click. Viewers will
not fail to see it if its color is contrasting to the background. There
is no right or wrong color, but the tip is to choose a button color that
stands out from the rest of the site's color palette. Another idea to
consider is to surround the CTA button with white space to emphasize it
even more.
3. A well-designed website is simple and easy to navigate.
In
the past, it was the standard to fill websites with all the information
that can be included, hoping that visitors will find everything they
need to know. However, the trend of web design has changed, and is now
taking a minimalistic approach, with a design that is simple and clean,
while information remains clear and direct.
Key features that
enables a well-designed website to convert successfully are simplicity
and cleanliness. When seen for the first time, a clean website shows
professionalism and credibility. These are critical to establish trust
and branding. A simple web design can also convey the ease of navigation
and offer great user experience. A website should be easy to navigate
in order for visitors to immediately get the information they need.
It
is important to apply visual hierarchy when adding design elements to a
website. The most important elements should be arranged in places where
users can easily find them. Using a lot of white space is also a good
consideration. Furthermore, flashy design elements and motion effects
must be kept at a minimum, since too much design elements could distract
users and slow down a website's loading time.
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