1) A Call to Action. Your website visitors are on your website for a
reason. Your website is a marketing tool to get website users to request
more information, purchase a product, download an app, schedule a
booking (or the 100s of other variations that allows you to profit in
your business). You need to present a clear call to action, so your
website visitors don't leave your website and take their business to one
of your competitors.
2) Responsive Design. Depending on your
business, more than half of your website visitors could be coming from
either mobile or tablet devices. You need to provide a good user
experience for those users. There are quite a few technical parts to
understand in how to create a responsive design. The basic idea is that
you are formatting your website depending on the user's browser/system
and how the user contracts or expands your website.
3) Clear
Contact Information. Even today, there are many websites that make it
challenging to easily contact the business. Some of the largest
businesses in the world actually do make it challenging for a user to
contact them as a way to reduce customer support cost. Unless, your
business has a monopoly, I would strongly suggest making some form of
contact to your business easy. There are many different methods of
contact such as email, web form, or live chat. So, there should be some
way for a potential client or customer to contact your business 24/7.
4)
A Secure Host and Website. You should make sure that your host is at
secure data center with some options for back-ups of your website. You
should also keep a local back-up of your website as well. One of the
dangers of DIY website development or letting an amateur develop your
website is that many security flaws can unintentionally be added to your
website. We at Juno Digital Development have many years of web
development and web security experience; if you have a currently
operating website, we can test your website and fix any issues as a paid
security consultant (contact us on our Contact Page for more
information). Or, if you would like us to build a new website, we can
make sure your website is not vulnerable to potentially devastating
attacks such as SQL injection attacks.
5) Social Media Links.
Social media is an excellent way to bring targeted users to your
website. Through social media, one person liking your website could
bring in hundreds or even thousands of new users if an item goes viral.
Allowing your clients or customers to share the content of your website
to their network through social media links is very important. Adding
opportunities to like and share through platforms such as Facebook,
Instagram, Twitter, Snapchat, YouTube and LinkedIn can be a
great way to rapidly grow your business.
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