Many entrepreneurs, and the employees that works for them, may
probably still remember those times in the past when the only option
they have in finding information they need is browsing through pages of
heavy catalogs and the Yellow Pages book. and often times inaccurate or
lack of information.
Now... In today's scenario.
When users
need to look for some product,service or information they need now a
days, they just go to their computer or use a internet enabled tablet or
smartphone and Google in what they are looking for and hundreds of
links to the most related websites is displayed back in the search
results.
From a business point of view, current customers and
potential customers wanting to have information about a particular
business would like to search for the company's official website. You
will lose first impression or credibility if these potential customers
can't find any decent webpage about your business, except maybe a few
listings in online directories that wouldn't say much about what
services you have to offer.
Imagine yourself and your business in
this scenario. Wouldn't this be disappointing? Avert putting your
business and brand in this scenario by having a professional website
that showcases your company, products or services.
People search
for almost everything online and a website will serve as a center point
where the searches related to the particular services or products will
lead to.
A website can be used to increase business in the
national and international markets where you can't reach physically.
With Secured payment gateway integrated in the website you can collect
online payment from the customers through your website.
It is not
necessary that every user visiting your website will become your
customer. But through some lead capturing tools you can collect their
contact details like email, phone no., contact name etc. and contact
them later through email and phone updating them about your latest
offers and services.
A basic website wouldn't cost you fortunes.
In fact total cost including domain and hosting charges for one year
would be around Rs.4500-6000/-. You can get a nice looking website
showcasing about your company portfolio and company profile and build
online presence and credibility for your business.
Today many DYI
website builders like WIX are also available online. Without much
technical knowledge you can create a basic website at your own from the
templates provided on the platform.
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