The last few years have seen the rapid growth of smart phone
usage. In 2014, only a small percentage (22%) of people owing such a
device used their phone to search on the Internet. Only 2/3 of the
population owned a smartphone.
The introduction of 4G Internet as
well as other innovations made an impact on how people used mobile
gadgets. Then, all through 2014, 4G subscriptions increased tremendously
from 2.7 million to 23.6 million.
As 2016 came to an end, mobile
devices have surpassed desktops when it comes to web usage - meaning
more people search the Internet using smart phones and tablets rather
than their desktop or laptop.
This shows a major transformation in
user behavior; for example, in UK, people use their mobile gadgets to
shop, bank and check on their social media account online. According to a
study, 7 out of 10 adults use their smartphone - and this includes
seniors over 65 - since the public is becoming more high-tech nowadays.
These
are the main reasons why it is very critical to consider investing in
responsive web design. Businesses need a website that can be displayed
well on the screen of all kinds of mobile devices - since people could
be browsing a website with the use of a smartphone or tablet.
Importance and Advantages of Responsive Web Design
Responsive
web design enables web content and pages to adjust to all kinds of
resolutions and devices. Therefore, even if people browse a website
using their smart phone or laptop, it will still be easy to navigate,
regardless of varying screen sizes. Responsive web design gives an
optimal experience for users, meaning they can view and navigate the
site with very minimal resizing and scrolling.
Since responsive
web design has the ability to enhance overall user experience, this can
let the users perceive a business and brand in a more positive way. When
customers are able to access a website with ease on any platform, they
will possibly return to do business in the future and it is more likely
for the website to get a higher conversion rate. During this time - when
more traffic to sites come from mobile gadgets -- it is critical to
consider this factor when creating or maintaining a website.
As
earlier mentioned, responsive web design, as well as mobile-first
indexing, are also critical factors in ranking. Generally, it is faster
for responsive sites to load, making them more likely to increase
ranking and decrease bounce rate. Social sharing is also a lot easier
with responsive web design, letting a business and brand develop a
bigger audience.
When a website is mobile friendly, SEO campaigns
and site maintenance become a lot smoother as well. With responsive web
design, you just have to manage one website, making it faster and less
expensive than adding a stand-alone mobile application to the desktop
website.
Now that mobile-friendly websites have become a standard
in the industry with the help of mobile-first indexing, businesses
should make sure that they have the best possible web design.
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