1. Create easy-to-read content that continues to flow smoothly.
Consider
Google Images and Facebook. The more you scroll down a page, the more
it continues to load. This smooth, continuous flow is effective in
catching the interest of visitors.
Visitors cannot be expected to
click and have a look at the entire website, so the best way to make
visitors stay longer is to create a seamless flow. For example, as a
visitor scrolls down a display of the latest interior design projects,
this can instantly proceed to a display of featured pieces of furniture,
then so on and so forth. The landing pages can have different sections
that overlap one another to give visitors an idea of the
products/services offered on the website.
The other vital element
of creating a seamless flow is making it easy to read and understand.
Visitors would not want to read a lot of text, especially when they may
only be browsing for some information.
Paragraphs should be
separated into titled sections. They should also be easy to digest. If
not, they should be divided. Whenever possible, it is a good idea to
make bullet point lists. To keep the interest of visitors, it is best to
be direct to the point. In a nutshell, improving user flow improves the
bounce rate.
2. Identify the bouncers
Even if a website has
high traffic but visitors leave right away, this can be a problem.
There are a number of reasons why this happens.
For instance,
based on Google Analytics, most visitors of a certain website use
Mozilla Firefox. If the website does not run well on Firefox, this will
result to crashes and eventually, cause visitors to leave the page.
One
more reason why visitors bounce away from a website is when it does not
target the right audience. If the web owner is a designer, he would
want his website to be viewed by commercial businesses looking for an
online presence, and not by people who like to remodel their houses.
It
is pointless for people in the health industry to view such a site so
they will just leave once they reach the landing page. Another reason
for random traffic is poor marketing or wrong advertisement placement,
so marketing strategy is an important consideration as well.
3. Design for different kinds of devices
People
nowadays are bound to search the web using different kinds of devices
besides a laptop or desktop computer. At present, most of them browse
the Internet on their mobile gadgets like smartphones or tablets, since
these are more convenient and accessible.
When a website is not
designed to render well on the screens of mobile devices, this can be
one reason why it has a high bounce rate. Users might get discouraged
when they try to load a web page using their phone, so when it is not
supported by mobile device, they will just quit.
Websites can get
the responsive web design the help of many tools. In addition, WordPress
provides themes that can easily be formatted for different platforms.
It is a MUST to have a responsive web design to improve bounce rate.
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